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Unwarranted price rise in Australia - Jan 2025

Forum|Forum|1 year ago
January 27, 2025
15 replies
9180 views

I just received an email from Adobe notifying me that the monthy price of Creative Cloud All Apps 100GB is increasing "from A$79.99/month to A$96.99/month". The reason cited is (allegedly) "to offset fluctuations in currency exchange rates". Sorry Adobe, but you are disingenuous.

Here are the facts:

Since the previous price increase of CC in January 2023, the value of the Australian dollar compared to the US dollar has decreased 12.70%. However, this latest CC price increase is 21.25% for the same 2-year period. So, the 8.55% margin has nothing to do with exchange rate fluctuations. It is purely PRICE GOUGING!

I'm now in the process of migrating all my current work to DaVinci Resolve, and I'll soon be dropping Adobe like a stone.

Billing

Correct answer Nancy OShea

I talked to two people from accounts, explaining our situation ( a small not for profit ), but they stayed firm on the no discount offer.
By @jadann

============

That's not their wheelhouse. Adobe & other software makers partner with TechSoup -- a marketplace for eligible non-profits, charities & libraries. See link below.

https://www.techsoup.org/

Hope that helps.

Show previous replies

@Play

Participating Frequently

It's not just Australia that's being hit with this unjustifiable cost hike by the looks of it. I'm in the the education edition 100gb All apps plan and mines going from $21.99 AUD a month to $55.99 AUD.

Suffice to say I'll have to migrate to another provider now.

kglad

Community Expert

you probably lost your student status because supporting documents weren't received.

@Play

Participating Frequently

I didn't lose the status, it has increased in cost across the board, even the education package.

sandin85196467

Participating Frequently

Adobe you have really disappointed me. I just received the same price increase email and.... Not happy!!!!

I have been with Adobe since 1996 and I can only imagine how much that has cost me, but am trying really hard not to think about it. I use InDesign, Photoshop, Illustrator, Acrobat Pro plus others, every day of the week and have done since the beginning of time. What is your problem?

Seriously Adobe, what has happened to LOYALTY? If the shoe was on the other foot I am sure that your company would feel as violated as I do right now. So, as 'the outward spiral' has rightly pointed out, Australians are about to be ripped off. My Creative Cloud All Apps 100GB subscription was $87.99 and is now $96.99. If I wasn't smart enough to know better, I'd say that sounded like a Trump Tariff, or do you really want Australia to single handedly pay for your AI development?

Please start considering your long term loyal customers before we all find another option and turn our backs on you.

elizabethc22746281

Participant

This does seem an unreasonably high jump up in price. The alternative plan options also seem unreasonable, so there's not a lot of options to reduce the price, so I can imagine a lot of people will be dropping out

kglad

Community Expert

the photography plan (paid annually) is still US $120/yr

S

Shivangi_Gupta

Community Manager

Hi @@the outward spiral,

We appreciate you sharing your feedback. We'll make sure it gets more eyes.

^Shivangi

@Play

Participating Frequently

How is it going getting more eyes on this article? There is going to be a mass exodus at this rate. Possibly the ACCC and Australia's Office of Fair Trading will get wind of this.