Unwarranted price rise in Australia - Jan 2025

[the outward spiral]

I just received an email from Adobe notifying me that the monthy price of Creative Cloud All Apps 100GB is increasing "from A$79.99/month to A$96.99/month". The reason cited is (allegedly) "to offset fluctuations in currency exchange rates". Sorry Adobe, but you are disingenuous.

Here are the facts:

Since the previous price increase of CC in January 2023, the value of the Australian dollar compared to the US dollar has decreased 12.70%. However, this latest CC price increase is 21.25% for the same 2-year period. So, the 8.55% margin has nothing to do with exchange rate fluctuations. It is purely PRICE GOUGING!

I'm now in the process of migrating all my current work to DaVinci Resolve, and I'll soon be dropping Adobe like a stone.

[kglad]

what's the cost for the annual prepaid plan?

[the outward spiral]

That is the annual plan, billed monthly.

[kglad]

yes, is the prepaid plan less (like the usa photography plan which is discounted by 1/3)?

[the outward spiral]

Annual, prepaid A$1,055.87

Annual, paid monthly A$1,163.88

I prefer the paid monthly option for an additional A$108.01 because it allows me to opt-out anytime if Adobe crosses a line. And Adobe have crossed a line. Their greed has gone too far.

So, Davinci Resolve, here I come! How much does that cost per month? Oh wait... it's a one-time payment! And it's only 42.51% of the annual CC cost. 

[kglad]

the annual plan paid monthly adds a penalty if you opt out before the plan expires (in one year).

[the outward spiral]

Thanks for the heads-up! I still have 30 days to cancel before it renews, so no loss. Cheers.

[kglad]

make sure to set a reminder to cancel prior to your renewal date.

make sure you're aware of the cancellation terms by selecting your plan type (at the top of the page here), https://helpx.adobe.com/manage-account/using/creative-cloud-subscription-terms.html

if you're unable to follow the steps described, you'll need to await help from an adobe employee for the next step.  (if you don't get a reply here from a badged employee within 24 hours, repost.)

and for info on how to cancel your subscription, this page describes the few steps involved, https://helpx.adobe.com/manage-account/using/cancel-subscription.html

p.s. if you're contacted by anyone (via email or private message), it's much more likely to be a scammer than an adobe representative.

[jane-e]

@the outward spiral 

I've moved your post from Creative Cloud Desktop to the Account, Payment, & Plan forum.

Jane

[Shivangi_Gupta]

Hi @@the outward spiral,

We appreciate you sharing your feedback. We'll make sure it gets more eyes.

^Shivangi

[@Play]

How is it going getting more eyes on this article? There is going to be a mass exodus at this rate. Possibly the ACCC and Australia's Office of Fair Trading will get wind of this.

[kglad]

@Play 

did you check if your renewal charge is for a student plan?

[janee85994523]

Hi Shivangi

Like the rest of Australians using Creative Cloud - we pay 50% more than you do in the US

Currently US subscriptions start at 59.99 USD - Thats about $96 Australian

I just checked my account
- Last month you charged me $144 .99 + $3.24 foreign fee
( because you're based in Ireland for tax evasion I guess?)

Since Feb 24 - thats 1 year - Its gone from $119.99 to $131.99 to $144.99

Adobe doesn't care about their customers at all!!

No news there.

I have been using Adobe products since their inception.

I have spent thousands and thousands buying versions outright

only to have Adobe disable them when they went to subscription model.

Since subscription I have spent thousands and thousands.

I get a company has to make money - but gouging Australians - when the entire process is online now

and there is no physical copy - is the ultimate insult.

I like many other will be converting to other programs that value our business.

Shivangi - tell Adobe - to stop gouging Australians - or expect an exodus.

Thanks

[AnthB1969]

Me too! Agree with the above. I have a side photography business. About one wedding every 2 months and occasional family and school photography. So it's a shoestring budget. The price for monthly subs about to change from $14.29 to $23.99 so its goodbye lightroom. Thanks for the memories!

[jane-e]

The price for monthly subs about to change from $14.29 to $23.99 so its goodbye lightroom.

By AnthB1969

The annual subcription billed monthly is USD 11.99.

The annual subscription paid upfront is USD 119.88, which comes out to USD $9.99 per month.

Jane

[elizabethc22746281]

This does seem an unreasonably high jump up in price. The alternative plan options also seem unreasonable, so there's not a lot of options to reduce the price, so I can imagine a lot of people will be dropping out

[kglad]

the photography plan (paid annually) is still US $120/yr

[sandin85196467]

Adobe you have really disappointed me. I just received the same price increase email and.... Not happy!!!!

I have been with Adobe since 1996 and I can only imagine how much that has cost me, but am trying really hard not to think about it. I use InDesign, Photoshop, Illustrator, Acrobat Pro plus others, every day of the week and have done since the beginning of time. What is your problem? 

Seriously Adobe, what has happened to LOYALTY? If the shoe was on the other foot I am sure that your company would feel as violated as I do right now.  So, as 'the outward spiral' has rightly pointed out, Australians are about to be ripped off.  My Creative Cloud All Apps 100GB subscription was $87.99 and is now $96.99. If I wasn't smart enough to know better, I'd say that sounded like a Trump Tariff, or do you really want Australia to single handedly pay for your AI development?

Please start considering your long term loyal customers before we all find another option and turn our backs on you.

[@Play]

It's not just Australia that's being hit with this unjustifiable cost hike by the looks of it. I'm in the the education edition 100gb All apps plan and mines going from $21.99 AUD a month to $55.99 AUD.

Suffice to say I'll have to migrate to another provider now.

[kglad]

you probably lost your student status because supporting documents weren't received.

[@Play]

I didn't lose the status, it has increased in cost across the board, even the education package.

[kglad]

10%-20% increase is expected.  250% is due to a loss of student status, OR you had a first year subscription and are seeing the expected subsequent year cost.  that increase doesn't apply to the 3rd, 4th etc years.

[vycanismajoris]

Echoing the complaintss. Same. $43.99 to $55.99

[Felix35767188ey5h]

I can't believe this. Just noticed this gouge. I've spent thousands on Adobe products over the years across work and personal accounts. I noticed the value progressively getting worse. For video editing, I've been really putting off the swap to DaVinci, but this has been the last straw.

[selina_4489]

Seriously reconsidering my subscription. I have cloud at work and a personal subscription at home. Thinking I will just use works subscription. This hike is a bit rude and unjustified. I would like an option to reduce my cost by deleting all the useless apps I don't use in cloud.