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Figma Question

Engaged ,
Sep 15, 2022 Sep 15, 2022

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Can someone talk about this acquisition of Figma? Is XD dead?

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Design , Prototyping

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correct answers 20 Correct answers

Community Expert , Sep 15, 2022 Sep 15, 2022

We have no idea how this will play out. 

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New Here , Sep 15, 2022 Sep 15, 2022

They are just buying their competitor, easier than improving their product.

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Community Expert , Sep 15, 2022 Sep 15, 2022

They did say support for XD won't end. I have to believe both will merge into one super-duper UX app.

 

(FigmaD? Xigma?) xD

 

It's all speculation, of course. I wonder what Figma users are thinking right now, though.

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Community Expert , Sep 15, 2022 Sep 15, 2022

My guess is we might have file interop between XD and Figma. If we are lucky some other sharing functionality. 

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Mentor , Sep 15, 2022 Sep 15, 2022

Sounds to me like XD will soon no longer be. From an email this morning:

Dear Valued Customer,

We're writing to share some exciting news we announced today. Adobe has entered into a definitive merger agreement to acquire Figma, a leading web-first design platform for teams who build products together.

Figma and FigJam make it possible for all stakeholders designing interactive mobile and web applications to collaborate through multi-player workflows, sophisticated design systems and a rich extensib

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Explorer , Sep 15, 2022 Sep 15, 2022

My hot take without all the facts:

 

Figma & XD aren't well differentiated enough to make a clear path for running them in parallel indefinitely. When they say 'we will continue to supportt XD' while 'reducing our investment in XD' it sounds similar to what they've done with Adobe Dimensions since introducing the Substance Suite. The difference is that as the premium product, Figma would have to become a subscription (?). 

 

I'm having flash backs of when Adobe acquired Macromedia. They mainly wante

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Community Expert , Sep 16, 2022 Sep 16, 2022
quote

. Like I think Illustrator got Freehands auttrace engine (?).


By @Wednesday Dessauer

 

No. Illustrator at that time already had better autotrace than FreeHand ever had.

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Community Expert , Sep 16, 2022 Sep 16, 2022

At least the UI of XD and Figma are near identical so the migration will be relatively painless 😀

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Explorer , Sep 16, 2022 Sep 16, 2022

What it means is Adobe has finally accepted their abysmal failure.

XD will wind down. Figma will receive lots of cash and a slow lethal injection of Adobe bureaucracy.

It's not a great time to be a user of XD or Figma, tbh.

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Mentor , Sep 16, 2022 Sep 16, 2022

 

...and the day started out so well this morning.

What a mess. Bad news for Figma users, and bad news for XD users.

 

Obviously XD's development will end with the acquisition of Figma. And Figma's successful business model will be turned on its head and ruined by Adobe management in a few years time.

Chances are a new upstart company will provide an alternative to Figma that uses Figma's old successful business model, and after a decade or two or so Figma will but remain a pleasant memory.

 

I shudder

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Explorer , Sep 17, 2022 Sep 17, 2022

So the probability of XD disappearing is still very high, right?

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Community Expert , Sep 18, 2022 Sep 18, 2022

They have Figjam and Figma, two incredibly great tools for collaborative whiteboarding, UI design, and prototyping. These tools are far more advanced, stable, reliable, and feature-rich, compared to Adobe XD (plus Whiteboard plug-in). Apart from XD's jaw-dropping Repeat Grid (with auto-alternating content), they offer everything Adobe XD does (and sooo much more), but quicker, better, more elegant and efficient.

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Community Expert , Sep 18, 2022 Sep 18, 2022

Only thing Figma is missing compared to Xd is Video and Lottie (although they do support GIFs, they are pretty inefficient). Another thing - Xd allows for some hacks to simulate a sticky navigation, which due to the way fixed elements work in Figma, are impossible to achieve in the same way.

 

So if they add Video / Lottie to Figma and (proper) sticky functionality / scroll trigger - I personally don't need anything else.

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Engaged , Sep 19, 2022 Sep 19, 2022

FYI Multiplatform is less of an issue than it used to be. Depending on the environment you can create a Mac app as easily as a Windows app. Again, this is using the newer development environments. However, if one platform has a library that the other doesn't then it can cause major lag as it has to have feature parity.

 

The interesting part here seems to do with Microsoft's interests in Figma. They like Figma at Microsoft. 

 

Another issue may be the Mac M1 architecture upgrades for the desktop too

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Participant , Sep 19, 2022 Sep 19, 2022

I have NO problem with Adobe's pricing. I sometimes need to use all their tools and I know I have access to all of them. The price is right. No complaints.

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Deleted User
Sep 20, 2022 Sep 20, 2022

I would like to see Adobe stopped from aquiring Figma. 
They are a monopoly. 

Adobe sits in the heart of San Jose along with Google, Facebook, Twitter and the rest. These people have no allegence to Freedom or the American way of life. Technocracy is their end game. 

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Adobe Employee , Sep 21, 2022 Sep 21, 2022

Hi All,

We apologize for the delay in response and thank you for your observations. 

What’s the plan for XD? Will Figma become part of XD, or will XD be EOL?

We will continue to serve our existing Adobe XD customers. Post close, we look forward to engaging with the XD and Figma communities to understand ways we could add value. Key info: adobe.ly/3BEzZ2n 

 

Thanks,

Harshika

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New Here , Sep 27, 2022 Sep 27, 2022

Hello ! I leearnec that Figma has been acquired by Abobe. To download Figma how do I proceed ? Is it present on the adobe suite or do I have to buy it via the usual platform ? 

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Community Expert , Sep 27, 2022 Sep 27, 2022

Adobe has announced the intent to acquire Figma, but this has not happened yet and the process will take months for the deal to close:

 

"The transaction is expected to close in 2023, subject to the receipt of required regulatory clearances and approvals and the satisfaction of other closing conditions, including the approval of Figma’s stockholders."

 

https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx

 

So in the meatime, those who wish to use Figma should procee

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Community Expert , Feb 12, 2024 Feb 12, 2024

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replies 155 Replies 155
Participant ,
Sep 18, 2022 Sep 18, 2022

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This purchase proves that if you believe that you are a big company, creating a big product with a big, well-paid team, you can't lose. Well, Figma just proved Adobe wrong. $22 Billion wrong. Figma's investors saw the weak points in Adobe's ship and looted it.

@thomashallgren

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Participant ,
Sep 18, 2022 Sep 18, 2022

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@Carlisle1500 To answer your question simply - yes, XD is dead. Adobe will likely provide a converter in the future from XD to Figma. For now you can Copy as CSS or SVG and copy into Figma. Or migrate your large files from XD to Figma easily here now (for a price $): https://magicul.io/converter/xd-to-figma

@thomashallgren

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Engaged ,
Sep 19, 2022 Sep 19, 2022

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I have my own mixed feelings on this based on similar past situations and so I'd like to remind everyone about preferences that we all know and understand well. 

 

If you own a pizzaria and there's an pizzaria down the road makes good pizza it doesn't mean you have to buy them out.

If you own a sandwich shop and there's a sandwich shop down the road that makes good sandwiches you don't have to buy them out.

If you own a burger joint and there's another burger joint down the road it doesn't mean you have to buy them out. 

Just because McDonalds exists, doesn't mean there's no space for Wendys or Burger King or Dairy Queen or whatever restaurant you like. not everyone has the same preferences and tastes. 

 

- signed Captain Obvious

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Community Expert ,
Sep 19, 2022 Sep 19, 2022

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If you own a brand that has a lot of money but is weak in sandwiches, not popular for their burgers, and not serving good coffee, and there's a whole road full of them looking for an owner, whaddayado ? Adobe bought lots of companies to create a constellation of tools for creativity and marketing. Figma serves excellent coffee. Hopefully Adobe doesn't change that. 

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Engaged ,
Sep 19, 2022 Sep 19, 2022

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@thx1138  AMEN!! I could see them paying 10b but 20b, right? What could justify that premium. Maybe I need to read the Figma annual report

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Mentor ,
Sep 19, 2022 Sep 19, 2022

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W O W !
Looks like the markets aren't having any of this acquisition. Adobe stock is down 23% since the announcement

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Community Expert ,
Sep 19, 2022 Sep 19, 2022

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Well...that's been true across the market, not just Adobe. Everything's taken a hit, hasn't it?

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Participant ,
Sep 19, 2022 Sep 19, 2022

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That's not the broader market. This deal is Adobe's admission of TOTAL defeat. Maybe the market wonders, "what other parts of Adobe's solutions are not working for their customers?" 

@thomashallgren

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Engaged ,
Sep 19, 2022 Sep 19, 2022

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@Earth Oliver  It's the cost of the deal! 5-10b not 20b...

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Mentor ,
Sep 19, 2022 Sep 19, 2022

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@Carlisle1500 Adobe's valuation has dropped by about 23% over the past five days... much more than 22B.

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Participant ,
Sep 19, 2022 Sep 19, 2022

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Adobe course corrects every so often, and this is an expensive course correction. Adobe needs to migrate over to Webapps with Electron shells across the board. Go!

@thomashallgren

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Community Expert ,
Sep 19, 2022 Sep 19, 2022

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Maybe they should buy Electron, as the underlying technology for a slew of digital media. They invented and own PostScript and PDF (and succeeded very well), with Flash they tried to set up a standard against HTML (and failed). Maybe owning Figma and Electron will give them enough new inroads to to flourish as a valued supplier of foundations for digital media ?

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Participant ,
Sep 19, 2022 Sep 19, 2022

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@Peter Villevoye Oh no! Adobe, can't buy Electron. Half of the global developer community would turn blackhat against them.  Adobe just needs to learn how to develop web-apps going forward. This is a monumental shift in philosophy for Adobe, only if they want to grow. By going web-app the updates are frequent, secure, cross-platform. Most of their entire suite needs to go webapp with Electron shell options.  

@thomashallgren

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Engaged ,
Sep 19, 2022 Sep 19, 2022

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@thomashallgren  Tell 'em!! Electron is in everything...Visual Studio Code. Everything PWA is basically Electron. Nobody would go for clown Adobe buying Electron.

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Participant ,
Sep 20, 2022 Sep 20, 2022

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Adobe is not a clown. Microsoft has intentions that make offering free software that align with its intnetions good business. Adobe has not figured out how to make that work for them, yet. 

@thomashallgren

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Engaged ,
Sep 21, 2022 Sep 21, 2022

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@thomashallgren Adobe is a clown...they have deleted customers files at time and regularly steal customer data. Conspired to hold down employee salaries. Either you are new here or ignore the truth.

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Participant ,
Sep 21, 2022 Sep 21, 2022

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@Carlisle1500 I'm relatively new here and so not familiar with any of those claims. I'm just a designer who wants to have better tools. I love some of Adobe's tools and have used them for 30+ years. But after they buy something new they don't update it for many years and create closed formats. That Figma is an open standard now is good. Adobe will likely destroy that. 

@thomashallgren

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Mentor ,
Sep 19, 2022 Sep 19, 2022

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>the updates are frequent

sure, just like with Ps for iPad, right? L O L.

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Community Expert ,
Sep 23, 2022 Sep 23, 2022

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Oh, I was just teasing you by stating Adobe might buy Electron. 😉 Or... was I ?Who knows.

Anyway, Adobe sure lacks development vision and/or resources to pull such an in-browser circus off. They tried and still try it with apps like Adobe Express, and there was even once an online tool called Fantastic Fold (in Electron) but they just don't get it right. So I hope that Figma will also bring in some valuable technological insight, how to get it done, properly.

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Participant ,
Sep 23, 2022 Sep 23, 2022

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Well, it's the classic problem. Adobe could spin off a Skunkworks team. Or something. But that would usually happen with a founder or someone close to a founder. Adobe is past it's prime. Time for others to take over.

@thomashallgren

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Community Expert ,
Sep 24, 2022 Sep 24, 2022

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I also thought Adobe would find its position as a major market player crumble down to just one of many, especially in this area.

 

But this Figma acquistion struck me like a tidal wave. I still don't know what to think of it, really. Do they really want to get back into this business, seriously ? Do they need Figma to fill the huge gap in their whole Creative Cloud, to retain its overall prominence and popularity ? Will they succeed in satisfying current Figma customers, and be able to come up with a good offering in the next years ? Will Figma stay ahead of others under the helm of a combined management ?

 

We'll have to wait and see. 

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Guest
Sep 20, 2022 Sep 20, 2022

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I would like to see Adobe stopped from aquiring Figma. 
They are a monopoly. 

Adobe sits in the heart of San Jose along with Google, Facebook, Twitter and the rest. These people have no allegence to Freedom or the American way of life. Technocracy is their end game. 

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Participant ,
Sep 21, 2022 Sep 21, 2022

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@Deleted UserFigma has the unique opportunity to convert to a public good with the community that helped it grow. We can help make that happen at Fractally. Figma's developers and private equity investors get significantly rewarded over time.

 

Adobe's offer proves Figma has a high independent value. It was built right - with integrity. Figma can now go PublicGood and begin replicating all of Adobe's products in the browser.

When Adobe buys products, they lock in the feature set, update little, and stagnate.

 

https://hive.blog/figma/@thomashallgren/figma-should-be-a-public-good-not-a-property-of-adobe

@thomashallgren

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Engaged ,
Sep 21, 2022 Sep 21, 2022

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@thomashallgren  Explain this public good again. Maybe I missed this. First, 20b is too much for this firm. Adobe is desperate to pay this much. Why can't Figma just make themselves public? I read your post but some of the information is a white lie.

 

You claim everyone wants browser but Adobe's whole business has been rich client. I do believe we are at the broswer age but even now browsers still don't work together. Pages aren't very fast still. I love Firefox but I'm forced to use Chrome or Edge because Industry wants to see what I'm doing and FF doesn't allow that so they try to kill it.

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Participant ,
Sep 21, 2022 Sep 21, 2022

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1) A Public Good, thats where the community comes together and builds things, like a lighthouse, a road, a product that's needed - like Figma. Figma should open source, and their value to the world would soar. Alternatively, Figma team could raise more in the capital markets than what Adobe is offering. If the Figma team is made up of people who want to change the world, not just jam their pockets with fat stacks, then a Public Good would send shockwaves and unite the design and developer communities.

2) I run Figma in the Electron shell app. Also run it in Brave. Inside that Electron app is a browser. It runs very fast in both cases. Much faster than XD even with very large documents.

3) Ultimately, I've never seen Adobe acquire anything like this, and all other acquisitions have led to locked features and stagnation for years, and complaints by customers of the acquired product. 

@thomashallgren

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