Unacceptable Device Limit Change Without Notice

I am writing to address Adobe’s recent policy change regarding the Creative Cloud individual subscription, which now limits access to a single device at a time. This change is disruptive, deceptive, and blatantly exploitative.

What Happened

From Adobe’s chat support:

“After the update, the individual subscription can only be used on a single device at a time. Individual subscription is for personal use for the users. To access the subscription on multiple devices at the same time, we have Teams subscriptions.”

For years, individual subscriptions allowed users to work on up to two devices simultaneously—a feature many of us relied on for our workflows. This update removes that ability, with no prior warning, and pushes users toward the more expensive Teams subscription.

Why This Change is Unacceptable

1. Contradicts Adobe’s Past Policies
   Adobe has long marketed individual subscriptions with the ability to install and work on two devices simultaneously. Here’s a quote from previous policy documentation:

   • “An individual Creative Cloud license allows you to install applications on two computers, enabling you to work seamlessly across devices.”

   Suddenly removing this functionality is unfair and feels like a bait-and-switch tactic.

2. Disrupts Professional Workflows

   • As a solo creator, I rely on multiple devices. My desktop is used for heavy editing work, and my laptop is for travel or presenting to clients.
   • Adobe’s new limitation forces me to constantly sign in and out of devices, interrupting projects and wasting valuable time.

3. Unjustified Upselling to Teams Plans

   • Adobe suggests that users upgrade to a Teams subscription to regain multi-device access. However, Teams starts at $84.99/month, compared to $54.99/month for an individual plan—a 55% price increase for features I don’t need as a solo user.
   • This feels like a revenue-driven decision to exploit individuals who don’t need the advanced features of a Teams subscription.

4. Competitors Offer Better Licensing Models

   • Other creative software companies prioritize flexibility:
     • Affinity: Lifetime license with no device limitations for a one-time fee.
     • DaVinci Resolve: Multi-device support with no forced subscription model.
   • Adobe’s device restriction is an outlier in the industry and alienates its loyal customers.

5. No Advance Notice Given

   • This major change was rolled out without warning. There was no prior communication, leaving users blindsided during ongoing projects.
   • Customers deserve better transparency from a company they’ve supported for years.

What Adobe Must Do

1. Revert the Policy: Restore the ability for individual subscriptions to work on two devices simultaneously, as was previously the case.
2. Introduce Fair Alternatives: Provide an affordable middle-ground subscription for individuals who work across multiple devices, without forcing them into Teams plans.
3. Commit to Transparency: Notify users of major policy changes in advance—at least 60 days—so we can plan accordingly.

Final Thoughts

This update demonstrates a lack of consideration for Adobe’s user base, particularly solo creators and small businesses who rely on flexible device access to stay productive. If Adobe continues down this path, it will push loyal users to explore alternatives that prioritize customer needs.

Please address this issue promptly, as trust once broken is difficult to rebuild.

• Brandon