I suggest a flex plan for the "Creative Cloud All Apps 100GB" plan.
I assume the majority of subscribers use only a handful of the included apps. How many of those creatives feel they are wasting money on apps they will never use? A quick YouTube search of "Adobe alternatives" yields a large number of results because the perceived value of a Creative Cloud subscription is not at the level it could be.
I believe a flex plan that allows customization of what is included in the plan would boost overall subscription sales for Adobe. In addition, this type of plan would allow Adobe to craft a much more powerful marketing message. Rather than "Get 20+ creative apps", the message becomes "Get exactly what you need to maximize your true potential."
I believe a "credit" system would provide the basis for a great subscription plan.
The numbers I have provided below are illustrative only.
How this would work:
While multiple levels or packages (different price points and credit amounts or bundled apps) may be a better offer, for brevity, I am using only a single subscription plan example.
A monthly subscription costs $50 / month and includes 25 credits.
A new subscriber selects how to allocate those credits.
For example:
- Pr = 2 credits
- Lr = 2 credits
- Ai = 3 credits
- Ps = 3 credits
- St = 6 credits
- Pt = 3 credits
- Ds = 3 credits
- Md = 3 credits
Total: 25 credits
Maybe this allocation could be changed over the life of the subscription.
Alternative plan ideas could be based on a core package plus some number of credits. For example, 3 or 4 essential apps for the graphic designer (or VFX artist, 3D designer, etc.) plus 6 credits to be allocated by the subscriber.
The subscriber gets access to what they need, eliminating the perception that money is being wasted on apps that will never be used. In fact, the opposite happens. With the buyer in control, the perceived value skyrockets.
Adobe, I'd be happy to expound on my ideas. Please feel free to reach out should you have any questions.
--DRLarkin