Efficient way of calculating design dimensions based on print DPI
- July 12, 2024
- 9 replies
- 1939 views
I have recently got my first job at a design and marketing company where most of their clients are builders, developers and architects. My work here as designer is designing property brochures.
Now the company CEO to save the printing costs to the company has asked my senior to decide which of the pages in brochure can be printed at a lower DPI. Usually the pages that have smaller images and more text get printed at lower DPI.
This surprised me initially, but upon asking my senior, he told me that printing pages at lower DPI means less ink usage and hence discounted printing for the company.
Now, brochures are of a lot of different sizes like 11' x 17', 9' x 12', and 11' x 25' being the most common one at our company.
So I have to calculate the dimensions for the each brochure pages in pixels based on the PPI and then design and export them at the correct DPI setting. Then I have to create batches of files based on the DPI and send them to our printing partner for printing.
Calculating the correct pixel dimensions repeatedly and ensuring their accuracy is quite stressful, and my senior has emphasized that there's no room for error as it could result in blurry prints.
I don't want to make mistakes at my first job. Is there any feature in InDesign that can help me do this more efficiently and accurately? Currently, I'm using my phone calculator to find dimensions.
