Which CMYK value to use from Pantone conversion?
Hi everyone,
I'm hoping somebody might be able to help me out with a Pantone color match question. I'm trying to find the best CMYK match for some brand colors (I'd used an online conversion previously and have since realized what a mistake that was), but I'm confused about what I've discovered.
For example, take PMS 2398 C:
On the Pantone website, the best CMYK match is 97 31 11 59, and the hex is #00BAB3.

And when I search for it in the Pantone Connect extension, I get the same results.

However, when I drag the Pantone Connect swatch over to my CC library, it changes the Hex/RGB values slightly (from #00BAB3 to #00B8B4). Also, when I enter the recommended CMYK values (75,0,34,0), Adobe tells me the hex value should be #00b9b7.
I also tried converting the PMS value to CMYK and RGB following this guide, which gave me CMYK 80,0,37,0 and Hex #00B6B2.
I'm guessing I shouldn't follow the linked guide, or pay attention to Adobe conversions, and just enter the Pantone #CMYK and RGB values directly, but I wanted to check. Why does Adobe alter the values so much when converting them? And why did it even alter them slightly when all I did was drag it over from the Pantone Connect extension to my CC library? I'm just trying to find what will be the most accurate CMYK match for professional printing.
Oh, and to further confuse things, I know I should ignore online sites, but when I enter the CMYK value online, it looks altogether different and is matched to ANOTHER entirely different HEX code. Why?!

