I don't think the price is high but the main point is do we want to buy or rent or both buy and rent but now there is only one option just rent or subscribe everyone wants to support the original program but I am a minority who choose not to rent or pay monthly yearly for temporary use in the future there may be more options such as buy and use permanently no need to rent monthly yearly or may add a free option that can be used permanently but may be able to use only some things which the free option is in many antivirus programs that have free and premium options.