@AlanGilbertson Cell styles, connected to Paragraph styles are retained using the built-in Excel linking.
In addition to Cell styles, WordsFlow does retain directly-applied Paragrpah style, Character style, and manual formatting.
Also, with WordsFlow, one has to be careful with edits made directly in InDesign. If the same cell is edited with different data, both data is retained in the cell. Strange things can happen with conflicting merging of cells too.
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