When setting a branding guide, you ultimately are the person setting the color formulations. If you determine, through a series of tests, the bridge formula is more accurate under certain color management settings, than Pantone's standard CMYK formula, then you establish that in your branding guide. Make sure you spell out how you arrived at your decision ( paper, printer, color settings, etc. ). Branding guides are all about communication. Sent from my iPhone
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