Sounds like you have a desktop product to install and cloud services are likely included -- having a "cloud product" is not relevant here. What is relevant is your license and track. As a wild guess based on little information, I bet you have the Continuous track and need to use named user licensing. Your end users need to log in, and you can manage users and some features via the Admin Console. But, I also don't know what you mean by "manage". It may be you're only asking about how to license the product for each user. . . If you have serial numbers, you need use those--one for each product if that's what you have (4). If you had a volume serial, you'd only need one, but it seems you don't. Admin Guide: Introduction — DC Deployment Planning and Configuration Post back with more q's if that doesn't get you started.
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