A Loyal Customer’s Plea: Please Rethink Your Pricing Strategy Dear Adobe Team,I write to you not only as a designer, but as a long-standing and loyal customer who has invested tens of thousands of dollars in your software over more than 35 years. Adobe has been a cornerstone of my creative journey, from the earliest days of digital design through to the modern cloud-based tools of today.But now, I—and many others—find myself priced out of the ecosystem I helped support and champion. The current subscription-based model has become financially unsustainable for individual creators, retirees looking to stay engaged, or even professionals wanting to keep their skills sharp without a full-time design income. The ability to own and use software independently has been replaced with dependency on perpetual payments—where even access to personal artwork is restricted by an ongoing subscription.I urge you to reflect on the cautionary tale of QuarkXPress. Once the undisputed leader in publishing software, Quark lost its way by prioritizing short-term
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