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I'm trying to recreate the text effect below where it fades up by word but instead a regular fade if it's a directional blur I can't find a tut anywhere plz lmk!!
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There is an effect called 'Directional Blur' in Effects & Presets. Drag it on, change the angle so it goes upwards, and animate the radius.
This explains the Directional Blur effect in more detail https://youtu.be/7BUnCtU9ARY
For keyframing, there are a million tutorials from editors on YouTube. Just search "directional blur after effects"
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You need two copies of the layer you want to transform using Directional Blur. Pick the time when you want the transition to end and set the out-point for the first word using Alt/Option+ ].
Move the CTI (current time indicator) to the left to the time when you want the transition to start and set a new in-point for that layer using Alt/Option + [.
Apply Radial Blur to the first text layer. With the CTI set to the in-point of the second layer, set the Direction to 90º, and set a keyframe for Blur Length to 0. Also, set an opacity keyframe at the same point with a value of 100%. Now move to the out point of the First text layer and set the Blur Length to something big like 250 or even 500, then set the Opacity to 0%.
Move to the second Text layer, Add the Directional Blur effect, or just copy it and paste it to the second layer, then a keyframe for blur length to 0 and opacity to 100%. Return to the in-point of the second Text layer and set the blur length to the same value you used for the first text layer, then set the Opacity to 0%.
All done. It should take you about 5 minutes. You can then add the other layers.
Your comp will look like this:
and it will act like this:
I uploaded a sample comp.
You should also spend some time with the User Guide. This is a very basic workflow that only involves a couple of keyframes to complete the transition between two layers.
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Here's another option I thought I'd mention - which really depends on the amount of control you want: