As Shachar mentioned, the plug-ins need to be in the plug-ins folder, not just in the application folder.
Also, did you restart After Effects? Plug-ins are loaded when the application starts.
See the
"About plug-ins" section of After Effects CS3 Help on the Web for more information.
Regarding the trial version: Yes, it should load externally built plug-ins. There are some licensed third-party plug-ins that come with the full version of After Effects that are not included with the trial. Perhaps that what you're remembering being told. (Having said this, I'm going to go and double-check. If you can tell me which "guy at Adobe" you talked with, it will make my double-checking easier.)
--Todd, another guy at Adobe