I do a lot of these, and I do some edits for color and brightness in Photoshop and Lightroom. It's an involved process. I use a Canon 7D 3/4 frame camera and a 8MM Canon Fisheye. With a tripod head at a 7 degree tilt in landcape mode, I shoot four photos, each with a 90 degree turn. You can also set the camera for bracketing, and do four bracketed shots 90 degrees apart. At first I don't touch these in Lightroom. I export the images as TIF files and make my equatorial 360 photo in PTGUI. I then take that image and bring it into lightroom, run sharpening, color changes, noise reduction, light changes etc. Edit in photoshop for cloning if necessary, and then upload to places like FB, Flickr, google maps etc. The new Photoshop 3D mapping makes cloning the nadir easier now, as well as finer touchup. I use a separate program for
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