Forgive me if this is a silly question, but what is the best practice for creating an RGB version of a logo that has been designed in CMYK? I have recently been promoted to manager of my small design team, and am reviewing some of the processes that the previous manager was in charge of. I've found that a lot of the RGB logos in the asset libraries are visibly different from their CMYK counterparts. This would not surprise me if the CMYK versions looked dull, but instead it seems like they have been correctly designed for print (the primary medium) but converted afterwards to RGB colours that don't perfectly match. Sometimes this makes the RGB versions look "off", like warm yellows becoming slightly greenish, while others are just a bit washed out and flat. I suspect part of the reason may be that he had been trying to use "web-safe" colours, but am not sure if this practice is still necessary with technology where it is. Also at least one of the logos has an RGB version that is not web-safe either. I don't know if I've been doing it correctly all this time, but when I convert from CMYK to RGB in Illustrator, I just change the document colour mode and then create a new swatch, changing its colour mode from CMYK to RGB and letting Illustrator choose the closest equivalent. Can someone shed light on the (current) best practice for this? I've only ever encountered problems trying to convert RGB backwards to CMYK so this is new to me and a bit puzzling.
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