Can Anybody Tell Me What The Name Of This Affect Is?

[Gotta Dance]

Hi Everybody,

I've seen this pixel stretch effect around a bit. I really like it and would like to learn more about it, but I don't know what it's called. Does anytbody know the actual name for this effect? (file attached)

[Rick Gerard]

Some Bad TV animation presets included with After Effects will get you started. The clip you shared is a combination of about 4 of that kind of effects stacked on top of one another. 

[Gotta Dance]

Rick, wasn't the effect (at least outright which I'll probably look silly for saying that later) but thank you so much for introducing me to animation presets. Bad TV #2 was a genius. I got lost and forgot to get back to you. Went totally off into something else I didn't expect!

[Andrew Yoole · Accepted solution]

The stretched wipe effect that reveals the logo is generally referred to as pixel stretch, just like you called it.  You can achieve this quite easily with the CC Scale Wipe effect.  Set the stretch rate high, around 100, then keyframe the centre point of the effect to reveal the layer.

[Gotta Dance]

Hi Andrew, super, awesome. I'll have to check it out. Thanks for the name/select of the effect!