How was this video created?

[CJT_77]

Hi all,

New on here, was wondering if your expert eyes could tell me how this Hoka video was created? Would like to try something similar for my brand. looks to me like the logo itself has been created separatelyhttps://www.instagram.com/reel/DITOonXtwqi/?igsh=MThxZnJpODVscnZleA%3D%3D ? Thanks in advance 🙂 

[nishu_kush]

That's a really nice effect. Looks like they took the images and spent time aligning the logo of each image and then time them. Move the anchor point of the image to the centre of the logo to make it easier to modify their position, rotation, and scale to align them. Once done, you can sequence the layers. Here's how: https://adobe.ly/3HYyjWU

Hope it helps. Let me know how it goes.

Thanks,
Nishu

[CJT_77]

Yes, this could work Nishu, thanks, I will give it a go and see if I get the same result/s

[Rick Gerard · Accepted solution]

There is no automatic way to do that. You'll need to carefully photograph the product so that the Logo is very close to the same size in each shot, but not in the same position in the frame. This includes ensuring that the logo's angle to the film plane is the same in every shot. Then, set the Anchor Point for each image in the same spot on the logo. You might pick the top left corner of the design. 

Then, every layer's position would be set to the same value, and each layer would be rotated and scaled so that the logos match. Using a Blend Mode like Difference would make this alignment easier. The Blend Mode would then be reset, and you would make the cuts. Parenting all layers to a Null would allow you to move in and scale the shot to simulate a camera move. 

Nothing magic in the technique, just a lot of careful planning and manual work.

[CJT_77]

OK, thanks Rick