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For this shot:
I would start by corner pin tracking the phone in Mocha AE, use the corner pin tracking to motion stabilize the phone so it doesn't move, add the overlays and the points, then put motion back in the shot. the connecting lines would be a shape layer with a stroke, Create Nulls from Paths/Points Follow Nulls would be used to attach each end of the line to the text and the points on the phone, and then the moving points would be tracked and applied to the appropriate nulls. You can't use just one technique to achieve that kind of a shot.
I'm updating my stabilized corner pin tutorial and if it is done in the next couple of days I'll post a link. It should have just about everything you need for that kind of a shot. In the meantime, this old stabilized corner pin tutorial may give you some ideas. It will at least point you in the right direction to generate the overlay.
To be honest, every shot you track is different and no one solution fits all. For help on a specific shot, we need to see the shot or at least have a still frame and a detailed description of the action in the scene and the design goals.
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