Weird idea, but how about fixing, say, the top 200 bugs in Premiere Pro that cause your users to randomly lose hours of time every day?
Today - a fairly typical day - time ramp caused the preview to go blank until I turned off hardware acceleration; audio didn't appear in a nested sequence; the first few seconds of audio played in a sequence at double speed (until I turned off the default input device - wtf). Some of these bugs have been in Premiere Pro for *years*.
Yesterday there were others. Tomorrow there will be more.
I'm sure this won't get loads of votes, but it's still the right thing to do.