You mention inserting gif but then you say you inserted a .mov. ?
A .mov is not a gif, so I am a bit confused what you are asking now. Anyway, a .mov will not work in a pdf, a gif should work but not in every pdf reader out there.
My advice, and Bob Levine will second this, forget 'interactive pdf' for this kind of stuff as 90% will not work. Use Publish online instead when you really want this interactivity.
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