I would type out the word in the font I want then (hard to explain in steps but something like this) 1. Use Touch type to rotate/scale the letters until I am happy and then convert to paths and rearange letters in the layers panel in order top to bottom ungroup, select all: 2. in the appearance panel add new fill off set path with desired increment: 3. Group and back in the appearance panel add new fill x 2 off set path with desired increments: 4. Object/Expand appearance and scale/freetransform letter groups as to taste. (eg bottom black layer0 and here is a crude eg:
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