Bit of a minefield that - Sadly there are also plenty of "reviewers" who do little more than rehash the manufacturers PR [seeking clicks perhaps]. And even many who should perhaps be considered more as "influencers" with all the baggage that title currently brings.
It's getting hard to trust online reviews sadly.
By @NB, colourmanagement net
@NB, colourmanagement net Agreed on all points.
I think that has always been the case since the early days of the web. These issues were around long before the web was born. The key, as always, is to be very discerning (borderline skeptical) and choose carefully who you follow.
Reviews which merely describe features laid out on the manufacturer's website and press releases are clearly not reviews. Just PR or lazy, paid-by-the-word journalism. Most of those are easy to spot. I look for independent tests and original opinions, particularly where good and bad are discussed in a balanced way.
Most trusted review sites - and even reputable "influencers" - understand the value of disclosure of commercial arrangements to add credibility to their opinions.
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